Listening Comprehension 21 October 2025
Listening Comprehension
True or False
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The product launch is scheduled for two weeks from now.
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A “viral marketing” campaign is mentioned as a possible strategy.
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They say the marketing world is changing very slowly.
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One speaker proposes using a celebrity endorsement.
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The problem with celebrity endorsements is that they are inexpensive.
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They suggest that market research and understanding the target audience are no longer important.
Matching
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“generate some buzz”
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“brand loyalty”
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“word of mouth advertising”
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“viral marketing”
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“target audience”
a)people recommending something verbally
b)rapidly spread marketing via online sharing
c)attract attention and excitement
d)specific group of consumers a product aims at
e)customers consistently prefer the same brand
Short answer
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Why do speakers think newspaper advertising is not sufficient anymore?
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What is the ‘really cool’ idea one speaker brings up to reach young people?
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What do they say about the importance of market research and knowing the target audience?